Jacobson made pains to stress that SI doesn't see every illegal download as a lost sale, however: the company estimates that just 1.7% of these downloaders would have bought Football Manager 2013 if the cracked version hadn't been available. In a presentation at this week's London Games Conference, studio director Miles Jacobson outlined the company's findings, noting that 18% of the 10.1m illegal downloaders went on to play the game five times or more. China was the biggest country for these downloads, accounting for just under 3.2m, followed by Turkey (1.1m) and Portugal (0.8m). The game, which was released in November 2012, included a feature that saw cracked copies "call home" when played, providing SI with data on where and how often it was being used. British games developer Sports Interactive claims its Football Manager 2013 game was downloaded illegally 10.1m times after being "cracked" in May.
0 Comments
Leave a Reply. |